I’m always happy to be back in Gainesville, especially happy to be here for Frank. So I have the honor of spending a few moments with you to tell you kind of what this is all about, what we’re thinking about here with Frank, how to Frank, how to use these few days that we have together. So I was thrilled last night at the welcome event and looking with what I can see around the room now. It’s great to see old friends, also terrific to see lots of new faces. So I want to think a little bit about how you’re experiencing this for the first time. So if this is your first Frank or your first time in Gainesville, raise your hand for me. Oh, lots of hands. Look at that, that’s awesome. Nice. Well, welcome. So what I’d like to do in honor of Andy, of course, is tell you a story about my first time in Gainesville. So maybe, maybe not. There we go. The year was 1986. So these were the things that were happening in the world at that time. I was paying more attention to some than others, I will be honest. But what I was really doing at that time was sitting in this building. Anybody here in the room know what this is? So this is Tolbert Hall. It’s a residence hall about a mile or so down the road on the University of Florida campus. And I was sitting there doing what most of us do when we’re 16 or 17 years old. What do I want to be when I grow up? What am I going to do with my life? How am I going to pay the bills? How am I going to be fulfilled? What’s going to make me happy? And I was asking myself these questions. And the answer that I came to was that I was going to attend University of Florida and I was going to study journalism. This was the decision that I made. I knew that I loved to write. I knew that I wanted to do something that could change the world with kind of the passion that you only have when you’re 16 or 17 because you think you can do all of it. So I was really sure that’s what it was going to be. So I did study journalism, but in doing so I also learned about these fields like public relations, which honestly I had no idea what it was at the time. I was able to mature my understanding of things like advertising and recognize that it’s about a whole lot more than just pushing someone to purchase a product. And then a couple of years later, as I began to understand how these all work together in the field of communications, I made the decision that journalism wasn’t going to be the path for me, but that I was going to find some other way to take the communication skills that I’d learned and that I loved and use them to push for social and environmental change. Now the first few years of my career, I did that here in Florida, mostly on environmental issues and I’ve had the lovely opportunities to do that on a lot of other issues and bounce around the country a bit in doing so. But as I’ve done that, I’ve experienced what I’m sure many of you have, that while I’m talking about three different fields of study, three different areas of work, there actually are a whole lot more. So when you’re doing the work every day, you’re realizing there are all these other things that are coming into play. I’m thinking about things like demographics that I learned from political science and how they apply that to a campaign. I’m thinking about brain research that I’m reading that’s telling me if I message in this way, I’m much more likely to reach someone. So I look at all this and in day to day practice, it makes a lot of sense, right? You kind of pull what you need, you put it into your campaigns, you put it to work. But every now and then I would step back and when I would step back, I would say, okay, great, so what do I do for a living? What field do I actually work in? And when it doesn’t really matter except when you’re saying, who’s going to be my next mentor? How am I going to learn? Who am I going to reach out to to partner with? And so I was looking at these fields thinking what’s going to be the next thing for me? And that was the mistake because the mistake wasn’t choosing one, but the opportunity was recognizing all of them together and the power they have when they’re all working together. So that’s what we want your frank moment to be, to realize that when you combine all these things and you talk with all of the people here, we are building this field of public interest communication. And one of the best things I heard after our first frank is someone said to me, you know, I go to lots of events and I kind of am the issue person sort of in the corner and I never really feel like I belong. When you’re here, I hope that you feel like this is your place where you find your people. You feel like you belong. That’s what we want frank to be. So on the back on the subject of how to frank, every one of you should have this handy dandy little name tag. It’s also your program. You can pretty much hang this around your next and put 20 bucks in your pocket and you’re set for the next few days. It’s going to take good care of you. So couple of highlights for how to how to frank over the next couple of days. The program obviously that you see in here, we’ve had a lovely start to our program with some really amazing speakers already this afternoon. And I want to tell you a little bit about the other aspects of the program. So our lovely color codes that we have in here, the green part pretty obvious when it’s green, we’re here in the room together. We’re in this hanging on this lovely historic building and we’re experiencing frank. When we’re looking at the yellow gold kind of parts of the program, that’s when you’re spending time with your crew. Now has everybody met their crew captain? Yeah? If you connected in your little crew families. Yes. My murmur murmur. Thank you. Eric. Yes. And again, I’m proud of that guy. So yes. So good to, the reason we have that organizing mechanism for frank is so that everyone feels like they have a mini family at frank. If you’re here for the first time and you knew no one else, we want to have a mini universe for you so that you feel like there’s someone you can go to ask questions, like rocket at trivia tonight and lip sync battle too because these things are all equally important of course. So that’s what the crew time is for. The pink or color appropriate radiant orchid I should say if you have your PMS charts out for the scrum at the top is that that’s the other networking time that’s available. So things like breaks that we have, meals that we have, but we’re also going to see us note as every time we leave this room scrum topics. Ask the time to roll up your sleeves, start talking about issues that you want to with individuals that are here, how to build new narratives, any of those things that we’re able to come together and solve as a group. So during those times, you’ll have a couple of opportunities. We’ll announce where you can go and what the topics will be for those scrums or you can pop downstairs to the frank lounge and meet some of the speakers, meet some of the authors that are here and network in that way. So that’s the basics of the program. Prum also includes handy dandy little map. All of the things we’re doing going to be very walkable. I know people think Florida is not walkable. This part of Florida is walkable. Use your little map. We promise you won’t get lost or we’ll find you if you do. So I said you could pretty much walk around with this and 20 bucks in your pocket and that’s because we have literally printed money for you in this book. You will find not coupons but dollars to get drinks, to get coffees, to get food at the street fair tomorrow night. So use those little goodies that are in here. And then finally Diane mentioned changeville. So if there’s just not enough frank for you already in the evenings when we’re wrapping up you have the opportunity to go to galleries, to see films, to listen to concerts, all with artists who are using their work to drive social change. So we invite you to partake in all of those activities to let us know what’s working for you to use the frank 2016 hashtag and enjoy your frank. So thank you all for being here.