I am so excited about this chat and a little nervous, right? Because when you talk about diversity, it’s a load of subchites, right? Everybody run now. But, you know, Erin charged me with being a little controversial. So I am going to try to do that. And I’m also going to try to have a really kind of heart-to-heart conversation with you and just be vulnerable in front of you and talk about different experiences as it relates to diversity, but most importantly as it relates to this topic of public interest communication. So we’re, you know, talking about how to engage this public and how to communicate in a way that informs and motivates and encourages the social good. Man, we got to know what landscape we’re in. We got to know what world we’re operating and who we’re communicating to, how we’re communicating with each other and what our experiences are that we bring to the table. And it’s not an easy fit. So if we want to become better communicators, we got to know what we’re talking about within ourselves, right? And we got to know what our public is experiencing and dialogue with them. Because a dialogue is a two-way conversation. It’s not one way. So let me tell you a little bit about why I exist in the role that I exist first, okay? So yes, you guys know I’m Cuban-American from Miami. Alright, so check. Latino. The reason that I exist in the American-Latino Heritage Fund was because it was created by Secretary Salazar at the Department of Interior for a very specific reason. The National Park Service is the keeper of American history, right? They protect the grounds where historic events unfolded, and they go beyond the national iconic parks that we know about, like Yosemite and Grand Canyon, right? So when you think of national parks, we think about, I’m going to go hiking at Grand Teton. But there are more than 87,000 sites and units within the national park system. How many of you guys know this? Alright. Erin, you get an 8 plus all the way through. So there are 87,000 sites within the national park system. The National Park Service protects the grounds where historic events unfolded. It’s where we build American history. It’s what we teach in school. So in 2011, a primary review of these sites, 87,000, they found out that 6 to 8% commemorate preserve tax celebrate the contributions of African-Americans, Latinos, Native Indians, Asians, Pacific Islanders, the LGBT community, and women combined. What does that say about how we’re talking about American history? So that’s the world we’re navigating in, right? This, I didn’t know. I didn’t know that. I didn’t know that the first language spoken in North America was Spanish. Imagine me going out to certain areas of the country and saying that. Not easy. I didn’t know that there was an expedition taking place on the west coast concurrent to when we were fighting the Brits in the 1700s. And it was led by the Spanish guy. I had no idea that San Francisco was settled by… I forgot his name. I didn’t know his name. Yeah, it’s not going to come to me right now. So I didn’t know all this stuff. This is the world we’re operating in. We don’t know our own histories. How are we going to even know each other? So that’s why I exist. So when we were talking about this, and Erin told me, can you talk about diversity? I decided to study the etymology of diversity. Why is this such a hot topic? And why is it that as soon as it comes up, it’s like nails on chalkboard for some people, and it really never has energy for others, right? I go, oh my god, what are you saying? So studying the etymology of diversity, and I found out in the 13th century, it was created by… It was used in French, the rivers, it was the origin. It meant not alike. Not alike. And in the 15th century, if we study the Latin roots of it, diversity, datum, it meant against the grain, contrary, and contradiction to and disagreement. Awkward, odd. And then the 17th century, used by the English, not of the norm perverse evil. So no wonder I’ve always felt a little bit about that word. If that is the foundation that we’re working on, can you imagine as we go out into the world and we start communicating about diversity? What is the underlying bias? And do not tell me there is a, there is. It’s okay to sit in that discomfort and to know it. So as we go out and we communicate the public good, right, and we talk to different audiences, what experiences are we talking about? Are we talking like this and people are having different experiences up here? Like what’s the share, what’s the share point? How are we experiencing this and what’s building us together? Right? So understanding the landscape is absolutely critical. What world are we operating in? And as I go to the southwest and I visit a place in Arizona, what is my experience going to be versus somebody else’s experience? And how are we committed to each other, to learning about each other? And this is the thing, right? It’s just like, okay, Midi, you’re telling me this is really bad stuff. How do we get over it? I’m uncomfortable, uncomfortable. I’ll speak positively now. It’s okay to be vulnerable in some experiences. And there’s a really positive thing. It’s called sharing and learning and asking questions. It’s called, hey, so what’s up with that experience? I don’t really relate to it. I don’t know it. Help me understand. Learn. Ask the questions. Be open to those ideas. And as we develop our own strategies, right, because we all have different campaigns that we’re working on, you have your group that you’re focused on, Badius, right? What is the world, what is their experience like? And how can we come in and inform and share that experience, not in a way that we’re communicating to, but in a way that we’re communicating with? So that you tell me, I didn’t know that this is an experience that these kids were going through in school. Teach me about it. So that that I can create a communication strategy that informs, that empowers, that is relatable, that is relevant, and that shows respect, right? So learning. It’s the changing of this mindset. I didn’t know, so I want to know. It’s this curiosity of teach me, feed me, give me more. I want to get to know this experience. I want to get to know why you listen to the music you listen to. I want to get to know why you have these traditions. I want to get to know why your mom didn’t like go to UF when you were 19 because she thought you would never leave the house until you got married. So therefore, I went to FIU. That was my experience. I was dying to come to UF, but that was my experience. So it’s this idea of changing our mentality. And I know that we’re a room full of vibrant, amazing, beautiful people who are curious in of itself, and that is the very reason we’re here at Frank, right? And it’s also being curious. It’s tossing this idea out, like Frank, I was so happy to hear this, this tossing the idea out of a general market. We don’t live in a general market world. We’re not applying our strategies to a general market world. So that world no longer exists and may not have ever existed. So how do we take over our communication strategies to different groups and to different audiences by knowing them, by being curious, by experiencing and sharing in those collective stories and then building from that? We have to ask ourselves, and I’m actually going to finish early, look at that. We have to ask ourselves if we’re really invested in this public interest communications, right? If we’re really interested in mobilizing the social good, what is the work that we have to do in ourselves first? And how do we have to go in ourselves first? It’s almost like our nation is going through an entire cognitive behavior therapy right now. And we’re asking all these questions and we see it reflected in the news and we see it reflected in the media and we see it reflected in the social media as well. There’s so much going on, it’s so dense. But in order to be better communicators, we really have to understand our own selves and how we fit into this entire system. And so that’s it. I’ll get back to you, Cheryl.