I haven’t even had my second cup of coffee. So it’s really been amazing to have you all here together. I look around this room and I just look at all the different faces. I’m like, oh my gosh, look who’s sitting next to who. And it’s just amazing that these people are connecting. And it’s extraordinary working on a project like this that isn’t so much planned as emerges from the best thinking of all of the different people in this room. And this is not meant to be a wrap up talk. This is not meant to be a thank you speech. However, I had this frank moment yesterday. So Andy, who is one of my idols, he said to me after the opening block, wow, that was really solid. That went so well. And I was like, really? And I felt that way partly because I idolized Andy, but also because I knew that it had been a complete shit show. There were people stuck on planes. There were people who we didn’t know if they were going to make it. There were people who had canceled at the 11th hour. There were speakers who were being extraordinarily resilient and moving up their blocks, talking for longer, talking for less time. I think Katie Borum-Chadu had like three different speaker slots. At the end of the day, that she was coordinating. And the reason that that works, Abby, the reason that that works is because of the people in this space up behind you that’s mostly invisible. Yeah. This incredible group, Studio 601, Austin, Jim, Abby, Lauren, Jed, Amanda, our assistant stage managers. One of our assistant stage managers, Angela told me this morning, she’s done 73 flights of stairs. Yesterday. Because to get backstage, you have to go all the way through the building, 73 flights of steps. But not just them. Our incredible speakers who have shown resilience and commitment and their coaches. Let’s hear it for the speaker coaches. Our crew captains. And the reason that we’re all here are recruiters led by the fearless Sharon Carruthers. Thank you very much. How about our students? Two. 250 students stepped away. Could have gone away. on spring break didn’t stay here to represent the University of Florida and to spend time with you. Our sponsors, Atlantic, Helios, Burnett, Robert Wood Johnson Foundation, Knight, all the people who came together and sponsored this and believe in it and lend us our credibility. We appreciate that so much. Kristen and Erin, who astonishes me that you have an agency and you get work done because to me, just saying, I hope there are any clients in the room because to me, it kind of looks like you spend all your time on Frank. Liz, you’ve been extraordinary. You keep us all uplifted. You keep us from getting lost in the small things. You make these extraordinary connections among our speakers. We’re so lucky to have these three days. And there are more than 35 students who were the core team of people who really organized Frank. Jackie is one of them. There are director of all the things. Erin Zeiler and his social media team have been just killing it. And there are so many people who, Breonna Mendez, who put together Changeville and her amazing team. There are so many students who have treated this like a full-time job and accepted extraordinary levels of accountability and pressure to do that. And then, of course, Ellen Nodine, who is so fearless and so willing to make all of this happen and to pull Frank together. So, when is Ellen here? So, and finally, you, because you brought your best self. You came. You talked to people. You made friends. You told good stories. You participated in stuff. You stood on stage, lip-synced, weird songs. So, many of you know that I came here five years ago with a three-part mandate. The mandate was to build the curriculum, was to connect the field and find the scholarship that could begin to define public interest communications. And along the way, as I’ve been working toward that mandate, I had several defining moments of my own. The first one was when I heard that Frank and Betsy Carell were planning to fund a chair in public interest communications at the University of Florida. I remember hearing that and thinking, God, I hope they get somebody good. The moment at Frank’s memorial service when our then dean, John Wright, was there. And I locked eyes with him. I had just had this conversation with David Morse about how to know when the next thing was calling. And I looked at John Morse. I looked at John Wright and I was like, oh, Florida. I’m going to Florida. And it was such an extraordinary moment of certainty. I remember five and a half years ago standing outside of a classroom for the first time with my hand on the doorknob and sucking in my gut and thinking, what am I going to do when I get on the other side of this door? What am I going to say? What can I possibly teach these students? The moment a few weeks after that, that I was so angry at Frank Carell because he’s not here anymore. And he couldn’t tell me how to do it or if we were doing it right. I could think I kind of got him back last night with the Frank all over Gainesville. I think he might be really pissed off about that. But what I think I’m most excited about is not those moments. I think what I’m most excited about is the moments that are still ahead of us. Because tomorrow we’re going to have the first ever gathering for scholars and public interest communications. People are coming from all over the world for a conference that Jasper and Linda are leading in public interest scholarship. I can’t wait for this fall when we launch the first ever online public interest communications masters program. So study up for the GRE. Our moment has come. And I hope before I leave here, before my term ends in 2019, I hope that we’ll have a ribbon cutting at the center for real good. A place where we can pull together all three of these mandates in a way that can advance the field. If we do our work well, if we build this field, by the time my work is done, every campaign will follow five imperatives. Every campaign will include a strategic level of empathy where we empathize with our target audiences and those who we hope to help. Every campaign will include people telling stories like they mean it. Every campaign will communicate in imagery because we now understand the importance of visual imagery to decision making. Every campaign will think about how to use emotion in an appropriate and effective way. And every campaign will include calls to action that are calls to adventure. So I want to leave you with this. We’re so incredibly privileged to do the work that we do. My students often ask me, how did you know you wanted to go into public interest communications? And I tell them, it’s because I was unfit for other work. And I still feel that way, but it is truly a privilege to wake up every morning and speed to work. It is a privilege to do something that matters so much to you. And this is something we all share. So what is the price that we pay to do the work that matters so much to us? The price that we pay is that we have to do it extraordinarily well. That’s why we have Frank. That’s why we have this curriculum. And that’s why we need to advance this work in this field.