I have not won an Oscar and I had to go get mic’d after Maggie went to talk and so I almost wanted to crawl into that tent for a little bit, hang out, relax myself before I talk. So I thank you very much for having me. It’s my first Frank so I’m looking forward to sharing our story with you. And I decided I’m going to start my session off with a trivia question. The late afternoon, I want to give some liveliness although it’s very obvious to me that a late afternoon is not a problem for all of you since you have a lot of energy. So who in the room, those of you who know me well can’t answer this question, but who in the room can tell me what the letter CVS in CVS Pharmacy stands for? Nobody in the room. Close? Sorry, say again? Okay. Oh, I thought for sure I was going to have a hard time picking all the hands in the room. I have a CVS Pharmacy gift card for that college student who wants to do that. It’s $25. Do you want me to give you the first hint? Starts with consumer. Whoever was stores right there. There you go. Who said that? There you go. I’ll hand that to some of the, so that is consumer. So that is consumer value stores. Consumer values for. So next time you’re watching Jeopardy, you win or you make everyone drink or whatever, however you do it. So I’m really happy to be here with you today and share with you, actually part of the reason why I’m here is consumer value stores. Consumer value stores were founded more than 50 years ago by three men who had a really good idea. And their idea was to create a shopping experience that brought an awful lot of convenience and value for customers every time they shopped. And it’s a good idea that paid off big. It’s been around for more than 50 years. I’m proud to say I work there. And this big idea of CVS is part of the reason why I’m here, as I said. I’m here to talk to you about how I think big ideas, married with purpose, can really change the world. Purpose for me, fueled by conviction and steeped in experience, can really take you to places you’ve never been before. And that’s exactly what’s happened to me over the last couple of years. And those of you in the audience that know me well know that that has been an incredible journey the last couple of years, which I’m happy to share with you and tell you about. But first I want to give you some context and some personal story to really tell you how I become such a passionate advocate for tobacco control. And it’s an early life lesson. I learned about personal health and the actions and the thoughts and how you take care of yourself can make a meaningful difference to you and your healthcare and those around you that you care about. And I learned this lesson from my Aunt Bernadette. There she is. She’s in blue. She’s sitting next to my mother in yellow. Isn’t she cute? Aunt Bernadette was my godmother, my mom’s very best friend, and only sister. Aunt Bernadette was so addicted to cigarettes that she suffered through three different cancers and in the end succumbed to brain cancer in 2012. I swear I wasn’t going to cry. She started smoking when she was young, when smoking was socially acceptable. When it was almost chic. She married a pipe smoker so tobacco was integrated into her life for decades. And through Aunt Bernadette I got to see the impact that your own actions can take on not just you and your own health but on your family. And so it really cemented two thoughts and convictions in my own life, which one is that cigarettes were harmful and second, the absolute need for tobacco cessation, how important that work was. If I could turn back time and prevent my Aunt from never taking that first cigarette, I would absolutely do it in a heartbeat. And I know she’d want me to. And my story isn’t uncommon. I travel across the country all the time and I tell people I work for CVS. They tell me their personal tobacco story and they tell me the toll that’s had on their family. So it’s inspiring and it makes me want to do more. So let’s turn the clock forward a couple of years and now I’m running corporate social responsibility and philanthropy at CVS Health, which I’m extremely proud to do. CVS over the years, you saw the old sign, has really evolved over the last 50 years. Our business model changed. Our identity changed. So we took some time a couple of years ago to step back to say, who have we become? Who did we want to be? And as importantly, what did we want to be known for? And so it led us on a journey to really work on what we call our purpose. Our team came up with a purpose and a strategy that really reflects who we are today. Our purpose can be articulated in eight words. And as a communicator, I love that, eight words. Eight words that are more than 240,000 colleagues can recite. I can tell you with confidence and with pride, we are a purpose-driven company. And our purpose, here comes the eight words, helping people on their path to better health, has been a game changer for us as a company and for me as a business leader. Every action that we take, every decision that we make is used with the filter of our purpose. It guides what we do. And you can imagine with a purpose as strong as that, with a filter as strong as that, some inconsistencies can emerge. We sold tobacco in our stores. Tobacco by all accounts is the number one preventable threat to our public health today. And it does not help people on their path to better health. So we were faced with a decision. It sounds like an easy decision as I say it. Oh, we’ll just, you know, get rid of it. We’re a publicly traded company. We have over $2 billion in tobacco sales and related products that we had to consider. We have millions of shareholders. But on the other hand, we had our colleagues, our customers, our stakeholders, healthcare advocacy groups that were sharing with us their perspective on the impacts of tobacco. And we had to lay that up with our purpose work. So our decision to quit tobacco was steeped in that feedback and that understanding and that insight. Because as importantly as a company, we wanted to understand and we did understand where healthcare was currently, where it had come from, how fast did it change and how fast it was going to go in the future. It’s changing. Technology is doing an amazing thing for health. So we needed to remove the inconsistency of tobacco so that we could better align with what our clients, what our customers, what our patients, and what our own focus on healthcare outcomes was about. So it was really a good idea for our business. So quitting and the way we quit and how we quit was we went big. And then personally, we were trying to help all the burnt nuts out there. If you look at tobacco by all accounts, the facts are clear. 480,000 people die every year of tobacco-related illnesses. First die 14 years earlier than non-smokers. 42 million Americans and 3.2 middle and high schoolers smoke. The economic cost attributed to smoking and the exposure to smoke is almost $300 billion. So when we looked at those facts and we weighted up against the P&L impact and how much time and energy it was going to take to remove tobacco, what was wonderful and inspiring and overwhelming was when we talked to leaders, it didn’t matter whether we were merchandising or in operations or even in finance, we all knew quitting tobacco was a good idea for our business, was a good idea for health, and was consistent with our purpose. So as most of you know, hopefully most of you know, on February 5th, 2014, we announced that we were getting rid of tobacco from our stores and we’re proud to be the first national pharmacy retailer to remove that in support of the health and well-being of our patients. We still remain the only national pharmacy retailer to do that. We’re hoping others will join us. But it got a tremendous amount of play. We got a lot of positive feedback. We got millions of print and broadcast impressions and social media hits. We have a quick reel that will just show you a snapshot of that for me to take a breath as well. We’ve got a really big development this morning. The National Drugstore chain is phasing out the sale of cigarettes. And starting this fall, their stores will no longer sell tobacco products. The White House is applauding the move in a just released statement. President Obama says CVS Caremark sets a powerful example. The first lady sent out this tweet today. Thanks CVS. Now we can all breathe a little easier and our families can live healthier. This decision really underscores the role that CVS Caremark is playing in our healthcare system as well as a focus on controlling and reducing healthcare costs. This positions us really towards where healthcare is going because we know the sale of tobaccos extremely inconsistent with being a healthcare provider. It’s big news. It’s a big pharmacy chain. And this company is saying that selling cigarettes and tobacco products not consistent with what it does as a healthcare chain. CVS announcing today that they will stop selling cigarettes by October 1st, admitting that they could lose billions of dollars in revenue. I applaud them for taking that stand. We’re trying to help doctors make sure that their patients take their medications for diseases like diabetes and hypertension and heart disease. It’s really antithetical as a result to have a product in our store tobacco which actually causes these kinds of diseases. Tonight customers weighing in and they overwhelmingly support this decision. I think it’s awesome. I think it’s a very good thing actually. It’s a big move. They’re projected to lose two billion dollars a year as a result of this decision. They say this quote, the right thing to do for our customers and our company to help people on their path to better health. Plus this move may mean future growth. The CVS positioned itself further in the healthcare business. You can see what they’re doing in their stores already with the minute clinics and now they’ve announced that they’re going to be doing smoking cessation counseling in their stores. CVS says it’s also going to start a campaign to help people quit. And I think it’s really refreshing to see a company put public health over profit and we would like to give CVS some props for that. So thank you CVS. I play that when it gets down. My kids really hate it. But as significant as wonderful as the decision the announcement was, what has happened since has been phenomenal. I think one of the absolute critical factors in our success and the thing that we did right was we spent the time to engage with leading healthcare organizations around the announcement. Things like Campaign for Tobacco Free Kids, American Lung, American Heart, American Cancer, the AMA, National Association of Pharmacists, American Robert Wood Johnson Foundation, sorry Joe. And lots of others. They rallied around our decision and they made public statements of why it was so important, what we did and how important particularly in pharmacies that they be tobacco free. I don’t have to convince anybody in the room here, particularly those that are studying public interest communications, but effective stakeholder engagement and strategic stakeholder engagement is absolutely foundational to any public interest communication strategy. It truly is. I feel blessed and honored to have my friends from all of those organizations help us. It was an amazing, amazing experience. I think it was our integrated approach to the public health messaging that allowed us to convert our news announcement really into a sustained conversation about tobacco control. And as we rounded out our integrated approach, we also saw a positive sentiment from consumers and sports figures and celebrities and business leaders like Kathleen Sabilius and Bill Gates and President Obama and my personal favorite Michelle Obama. That was awesome. And about two weeks after we made our announcement, Gallup did a survey and they surveyed consumers and 81% of consumers were aware of our decision. And one in four of them said they would shop with CVS Pharmacy because of it. So it was awesome. It was great. It was life affirming. I was really excited and I think all of our leaders felt we got a big pat on the back. But when you have that level of success and that level of affirmation, at least to the inevitable question of, that was great, but what’s next? And when you take your one good idea and you fuel it with the power of purpose and you make a big bold step like we did with tobacco, you have to be prepared to face that question of what’s next. As I said, the one good idea can take you places that you’ve never been before, but once you get there, you have to do the work. You have to work at it to make that idea stick and make that idea live. So much work had gone into taking tobacco out of our stores and building those collaborations and those partnerships. And we wanted to spend as much time and energy around what would follow. Colleagues and I crossed the country, we went and talked to public health officials, we talked to cessation experts, we talked to smokers. And we learned a lot and we talked and we listened a lot. And we focused on what we knew we had to do, which was go further in tobacco cessation. So we learned that smokers want to quit, actually seven out of ten smokers want to quit, but they need more help. So last year we did phase two of our one good idea and we launched a comprehensive national smoking campaign that leveraged our retail pharmacies, our mini clinics, our pharmacy benefit management business, CVS Caremark. And we do upon the expertise of our pharmacists, our nurse practitioners, researchers and cessation experts to build a plan that would help smokers quit and, as importantly, quit for good. And I’m proud to say in that program that so far in the first year we counseled more than a quarter of a million patients in tobacco cessation. And we’re still focused. We’re still focused on what’s next. We’re focused on the health and the well-being of our young people. We believe and we believe passionately that we have the opportunity to make our children be the first generation to live tobacco-free. And that’s so important I’m going to repeat it again. We feel we have the opportunity to help our children be the first generation to live tobacco-free. And I believe in it so strongly I’m going to show you a few letters that we got right after we made our announcement. Communications, people, what was awesome is our sound bites were in these letters, like in the pictures and in the letters. You can’t get much better than that. They were surprising. They were inspiring. They’re amazing. And what it showed us was the impact that we could make with young people, but as importantly the impact we could make with young people. So we’re working on youth cessation programs, so youth that are smoking, kids that are smoking, we’re working on helping them quit. And as importantly, if not more importantly, we’re helping those that don’t to never start. To never start. And we work with a lot of organizations to make that happen because you can imagine that unlike taking tobacco out of our stores, helping Americans quit smoking and helping youth never start is not something that CVS Health can do on its own. And we’ve been blessed with having partners and collaborators to help us achieve that. And I’m truly convinced that with their help, we’re going to help millions of people on their path to better health. So as I leave you today, I want to encourage you to think about your one good idea. That’s the idea that you keep going back to. The one that you think is going to get people’s attention. And then I want you to think about how you could marry that one good idea with a larger thing like purpose. In our case, taking tobacco out of stores was a good idea, but it was our purpose that inspired us and compelled us to react in such a meaningful way. You should also be asking yourself, who else shares your purpose? Who can you partner with that can amplify that one good idea? And I want you to encourage you to partner with them, brainstorm with them, challenge them, have them challenge you about how you can take that one idea and make it more than. How can you make it live beyond? Paint a picture for them of what your one good idea could look like with partnership and with collaboration. Fuel by something larger, like purpose. Think about what that could be like. I’m looking at all the smiling creative faces in the room and I know that all of us have an idea. And if you can imagine what the world would look like, if all of us took our one good idea and brought it to life. I’m inspired by that. I’m inspired to where we’re going in the future and how we’re going to help our children be the first to live tobacco free. Thank you very much for your time.